Many people will agree with me that getting into business is not always a guarantee that things will work out in your favor. A successful business calls for a lot of marketing as well as lots of interaction with potential clients. Marketing is not as easy as it may sound, it calls for a lot of strategic planning and patience before the outcome can be realized. As such one needs to study the market trends in terms of the needs of the people and their buying habits.
Once you have the audience in mind, you need to know how to package your product to them so that they can be convinced that what you have to offer is different from what they will ever get from the rest of the market. The message you pass on to them should be captivating as well as consistent, otherwise nobody will believe you. To reinforce the message into their heads, market should be done constantly and it should have an impact.
For your marketing process, you will need to carry out a market research based on your business plan. Put the facts together and do not ignore any information that comes your way. It may not be relevant at the moment but may prove useful later in the course of operation. The market survey will help you answer questions like, 'who is my typical buyer?' That gives you a clue on your target population and hence helps you know how to present the package of your products or services.
Once you have this information in mind, you will be able to know how much they are willing to pay for the product, what related products they may need, and what form of payment they may prefer to use. Once this is in order, you can find out where your clients will want to purchase the products from then you can do your sales.
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